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Project Brief
Fall 2023
7 Weeks
Samsung Sponsored Project
Worked in a team with 2 Industrial designers, 1 interaction designer. The project is focusing on designing the next generation premium smart watch for Samsung Galaxy in order to attract a new group of target audience.
Team Members: Mingmei Guo, Sean Gao, Lena Jeong
Key words: Teamwork, Storytelling, Form development, Iterations based on client's feedback
The side button is emphasized for more straightforward user interaction, integrated with both pressing and swiping gestures.
The speaker and microphone are under the button to keep the overall form clean.
Easy navigation without fingers blocking the screen.
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The watch face is a subtle elliptical shape to provide more content within the frame and a more elegant and gender neutral look.
The sensor is slightly pushed out from the bottom to provide better contact to the skin and also improve the ventilation between wrist and watch.
Clean & sleek White
Bold & Vibrate Blue
Fits on every wrists.
Neutral ≠ girly
Keep SCROLLING and I'll take you through the journey.
Persona
IDEATION SKETCHES
[Durarion: 2weeks]
FEEDBACKS:
- Why are they still circular screen?
- What is the next iconic shape?
- Why are they all white and minimum?
- Why all silicone? Try other materials.
- Why all 2.5D screen?
- How does the band attach to the screen? Hoe does it close?
- All looks familiar. Looks like something on pinterest.
SOLUTIONS:
- Elliptical screen
- More color
- Woven & leather strap
- Tried both concave and convex
- Taking inspiration from cars. The client described the future style of Samsung as something like 'Polestar'.
I catched the word and explored the 'Polestar' style.
FEEDBACKS:
- Polestar cool. Any meaning behind the parting lines? It's all fake right now.
- Curved screen cool, explore more.
- Asymmetric no.
- Why all go-through band? Want to see uni-body versions.
SOLUTIONS:
- Uni-body versions of the picked concepts.
- Parting lines are where the strap attaches.
FEEDBACKS:
- More
SOLUTIONS:
- More.
- Different directions of curved screen, different grade of curves.
- Reduced useless parting line.
- Re-proposed the asymmetric design because I thought it was special.
FEEDBACKS:
- More
- Asymmetric. No.
- It only look good from side profile. Make it look good from all angles.
SOLUTIONS:
- More.
- Adjusting detail here and there.
- Take things in and out to test if its really a necessary detail.
FEEDBACKS:
- Keep going with the picked design.
Good to go for final renderings.
TRUST THE PROCESS.
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